TaxiBox wanted a series of videos that showed their fun, quirky personality and communicated how to use the taxibox to customers


TaxiBox Self Storage is a new type of storage solution, they are young entrepreneurs bringing a fresh approach to storing your belongings

They approached The Business Designer after being recommended by a previous client to produce a series of videos for their website.

TaxiBox customers often have a lot of questions before they agree to hire a TB. The website has a list of FAQ’s but they wanted to make finding out information quick and easy whilst showing the customer the TaxiBox personality.

Video seemed like the ideal medium.

We looked at the key areas that their customers had questions about and set about producing 4 videos that looked at

  • Showing Who TaxiBox are – what their team and business personality is.
  • Showing What a TaxiBox actually is
  • How to prepare your items for storage
  • How to pack a TaxiBox

Working with the right team is always important for any creative project, I worked again with Clark Spendelow from Sky Foundary. The team was split between 3 states, shot in Melbourne, edited in Adelaide with myself and client in NSW.

Because TaxiBox is a young and vibrant business we wanted to set their brand style and personality. Show the people within the business and how passionate they are about the role they play in the storage of their customer’s belongings.

We decided to look at the series of videos as a TV series where we introduce the key team members in each area of the business. We created a TV style intro and outro based on the hip TV show The Inbetweeners, following the graphical style of the website. The videos were a fly on the wall documentary style, where we interviewed the key players and showed the real personalities of the business.

TaxiBox was extremely happy with the outcome, the videos are now on their website and helping customers understand and connect with TaxiBox as a business.

Checkout their website here


Emma was an absolute pleasure to deal with. Always willing to take on-board feedback and work to our needs to ensure delivery of a high quality video production that fitted our needs perfectly

Ben – TaxiBox
Nox, 2016
Taxi Box