Growth Konnections Project was the ideal blueprint for every business, well thought through, clear brief, exciting business ran by two driven and intelligent women.
This resulted in working through brand discovery to logo and website design.
The project ran like a dream and we all love the results that show the business and owners personality as well as speaking directly to their target audinece
I knew Kath from a social situation and we initially met for coffee to discuss an idea she had for her and a friends new business.
As soon as we started talking I knew we were going to be a great fit for eachother.
They were receptive to the process of discovery and the importance of building a foundation.
This resulted in The Business Designers process being delivered exactly how we like it, and the results speak for themselves.
A clear brand, delivered to the right audience, an identity that shows their personality and sets them aside from the competition, and a website that converts.
Generally we dont specialise in new start ups – but Growth Konnections was different, Both Kath and Karen were focused and clearly driven to succeed.
They had a clear brief and business plan, which meant starting from the beginning was easy.
We find as long as clients know what they need and drive their business forwards this is when we see the best visual and creative results.
We ran 3 discovery sessions where I asked questions that sometimes challenged them both.
This is the job of discovery to dig deep.
We were then able to develop a clear visual identity starting with the mood-board and looking at colours, pattern and textures.
We worked on a number of logo options and loved the double KK in both their names.
The colours were different and refreshing from the competition and allowed them to stand out from the crowd.
Transition from logo to website design was easy as all the background work was done.
We wanted a design that was colourful and did not have stock images of business teams brainstorming together. Hence the inclusion of simple illustration.
Growth Konnections now has a clear brand style that works for all areas and can be reproduced with confidence. They are gaining meetings with blue chip potential clients and have had great feedback on their brand.
Testimonial
From the first meeting Emma was able to connect with us and guide us through the process of establishing our brand, translating that into our logo and distinctive assets and then finally seeing that come together in our website.
If you are looking for someone to bring your passion and vision for your business to life through branding and marketing then I would look no further than Emma and the Business Designers.
Karen and Kath – Growth Konnections
March 2019
Date
Branding, Design
Category
Growth Konnections
Client
