Do you have that feeling that your visual branding and core message is not quiet perfect?

Do you look at other people’s websites and branding and have an incy wincey tinge of jealously?

Do you have ideas on how your business should look but just no idea how to make them work?


If you answer yes to any of these questions – then please don’t worry, and don’t feel bad about it because we have all been there.

Over the last 4 years of being in business and finally having a brand I feel totally proud of and know that it talks to my ideal clients and really addresses what I do best and how it helps you, I thought I’d share some of the lessons I have learnt to keep that green eyed monster at bay.



Lesson 1

Don’t believe everything you see online.


“But surely”! I hear you say “ People don’t lie on social media?”

Try not to get caught up in other peoples lives and businesses, you never know what is going on behind the scenes so don’t base your thoughts on something that’s not solid.

The internet is full of beautiful people earning 7 figures and working 2 days a week, you don’t know their journey and what is taken to get there, so decide what’s important to you and your business and make these YOUR goals rather that trying to reach someone elses.



Lesson 2

Understand that everyone is at a different stage in their journey and that’s okay.


Use the businesses and websites that look as if they’ve got their shit together to learn and guide you. By knowing what you like and don’t like when you are looking at branding your business can really help when writing your creative brief.

Look at what and how they have done certain things – wording for their opt in or a sequence of nurture emails being sent out, or maybe the style of photography and think. “What can I learn from this?”



Lesson 3

Do your homework


Nothing comes for free and investing time and energy into your business is what makes it grow.

When you look at someone elses business or website and get that pang of jealousy think what is it about their business that makes you jealous.

It maybe that when you read their emails or website copy, it really hits a cord with you and how you are feeling. This is not an accident it is because they really know their client. So do your homework and understand your client and what makes them tick.

Or maybe you love the images that build a professional website , I am pretty sure they would have paid a professional photographer and researched styles and content for the shoot. They have invested in their business.

So invest and build and business you feel proud of.



Lesson 4

Rome wasn’t built in a day.


Look at where about’s you are in your business journey. Don’t try to compete with someone who has been working for 10 years if you’re just starting up.

Things take time, and sometimes you have to make mistakes……..and that’s Okay.

In fact I think making mistakes is essential. I makes you look, evaluate and make changes.



Lesson 5

Set your own goals.


Do you have goals in your business, and I don’t mean. “I want my business to look like theirs”

You can use the SMART analysis to help you, make sure your goals are

  • Specific
  • Measurable
  • Achievable
  • Realistic
  • Timely


I always try to set 1 goal per week. 1 per month, 1 for the end of the year and 1 for 5 years this way you can see how you can achieve your end goal.

I hope some of these will help you to look at your own journey and not get bogged down in other peoples.









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